Technical marketing that sells industrial products.
Websites, technical catalogs and sales packages for industrial suppliers, built by an electrical engineer who reads your specs, understands your standards and knows how your buyers decide.
What you get
- Content written by an engineer, not a generalist copywriter
- English, Spanish and Portuguese, written natively, not machine-translated
- Fixed price per deliverable. No hourly billing.
- One point of contact from brief to launch
Your product is technical. Your marketing shouldn't be generic.
Most agencies can make a site look good. Few can explain the difference between a continuous-wave and a pulse laser, verify a breaking load against a manufacturing standard, or answer the objection your competitor's datasheet creates. That gap costs you quotes.
- Your website doesn't show what you actually stock or build
- Your sales team sends scattered PDFs and supplier brochures
- Buyers compare you on price because your specs aren't clearly presented
- You want to quote in Latin America but your material is English-only
- Your agency keeps asking you to "explain the product again"
Start with one deliverable. Scale when it works.
Each service has a defined scope and a fixed price, agreed before work starts.
A website built around your products
A product-driven website that shows buyers what you supply, why it's reliable and how to reach you fast.
- Product and catalog pages structured by category
- Bilingual setup (EN/ES) on request
- WhatsApp, phone and quote-request contact paths
- Basic SEO, mobile-ready, easy for you to update
Distributors and service companies with an outdated or missing site.
Catalogs and sales packages that win specs
Technical-commercial documents that turn your product data into a clear case for the buyer, including the hard comparisons.
- Technical catalogs and product datasheets
- Specs verified against the applicable standards
- Competitive comparison and objection handling
- Print-ready layout plus original technical illustrations
- Available in English, Spanish and Portuguese
Suppliers quoting to operators, OEMs or large mining and energy accounts.
Ready to sell in Latin America
Everything a distributor or buyer in Latin America needs to evaluate and quote your product, in their language and business culture.
- Localization of technical and commercial material (ES/PT)
- Bid and tender documentation support
- Distributor and channel communication materials
- Market positioning brief for your target country
Manufacturers and suppliers with a proven product and no local presence.
Keep your material current
A light monthly plan for companies that add products, update pricing or need new sales material regularly.
- Website and catalog updates
- New product sheets as your line grows
- Quarterly review of your sales material
Clients who have completed a website or sales package.
Fractional Business Development Director, LATAM & International
For companies that need more than material: senior, embedded leadership to open and run a new market. I work as part of your team on a monthly retainer, owning business development execution and measurable outcomes.
Established companies entering Latin America that need executive-level partner and client relationships, without a full-time hire.
- Market entry strategy and execution
- Distributor and partner development
- Technical sales strategy and EPC bid coordination
- Executive-level client relationship management
- Initial 90-day execution phase with defined KPIs
Built for real industrial buyers
Diamond Industrial Laser
Wire rope line for electric mining shovels
Simple, defined, on schedule
Discovery call
30 minutes to understand your product, buyers and what the deliverable needs to achieve.
Fixed proposal
Defined scope, deliverables, timeline and price. You approve before anything starts.
Build & review
I work from your technical documents and review drafts with you at agreed checkpoints.
Delivery
Final files or live website, with everything you need to use and update it.
Project management run to PMP® standards: scope, schedule and quality defined up front.
Jorge Marino, PMP®
I'm an electrical engineer with 15+ years in oil & gas, EPC contracting, technical sales and project management, across Canada and Latin America.
I've managed multi-million-dollar projects, worked in technical sales for oilfield supply, and closed international deals in complex regulatory environments. That's why my marketing work starts with the product: I read the specs and the standards before I write a single line.
SkillEdge Solutions is how I bring that combination to industrial companies that need sales material that holds up in front of engineers and procurement teams.
Your questions, answered
How is pricing structured?
Fixed price per deliverable, agreed in a written proposal before work starts. No hourly billing and no surprises. The fractional executive tier is a monthly retainer.
What do you need from me?
Your existing technical documents: datasheets, certificates, supplier catalogs, photos and any competitor material you're up against. I do the analysis and writing; you review at agreed checkpoints.
Do you only work with oil & gas?
Oil & gas and mining are my core, but the approach works for any industrial or technical product sold to engineers and procurement teams.
Can you work with my existing website?
Yes. I can rebuild it, add product and catalog sections, or keep it updated on a monthly plan.
Is my technical and commercial information kept confidential?
Yes. Client data is used only for your project, and case studies are published only with your permission.
When does the fractional executive role make sense?
When you need someone to open and run a market, not just produce material for it. It's a monthly engagement with an initial 90-day execution phase and defined outcomes. It's offered by application after an initial conversation.
Let's talk about your product.
Book a 30-minute call. You'll leave with a clear idea of what to build first, and a fixed proposal if it's a fit.