SESkillEdge Solutions Let's Talk
Oil & Gas · Mining · Industrial Equipment

Technical marketing that sells industrial products.

Websites, technical catalogs and sales packages for industrial suppliers, built by an electrical engineer who reads your specs, understands your standards and knows how your buyers decide.

What you get

  • Content written by an engineer, not a generalist copywriter
  • English, Spanish and Portuguese, written natively, not machine-translated
  • Fixed price per deliverable. No hourly billing.
  • One point of contact from brief to launch
15+ yearsOil & Gas, EPC and technical sales
PMP®Certified project manager
3 languagesEN · ES · PT deliverables
Fixed scopeClear price, clear deliverables
The problem

Your product is technical. Your marketing shouldn't be generic.

Most agencies can make a site look good. Few can explain the difference between a continuous-wave and a pulse laser, verify a breaking load against a manufacturing standard, or answer the objection your competitor's datasheet creates. That gap costs you quotes.

  • Your website doesn't show what you actually stock or build
  • Your sales team sends scattered PDFs and supplier brochures
  • Buyers compare you on price because your specs aren't clearly presented
  • You want to quote in Latin America but your material is English-only
  • Your agency keeps asking you to "explain the product again"
Services

Start with one deliverable. Scale when it works.

Each service has a defined scope and a fixed price, agreed before work starts.

01 · Industrial Website

A website built around your products

A product-driven website that shows buyers what you supply, why it's reliable and how to reach you fast.

  • Product and catalog pages structured by category
  • Bilingual setup (EN/ES) on request
  • WhatsApp, phone and quote-request contact paths
  • Basic SEO, mobile-ready, easy for you to update
BEST FOR
Distributors and service companies with an outdated or missing site.
03 · LATAM Market Entry Kit

Ready to sell in Latin America

Everything a distributor or buyer in Latin America needs to evaluate and quote your product, in their language and business culture.

  • Localization of technical and commercial material (ES/PT)
  • Bid and tender documentation support
  • Distributor and channel communication materials
  • Market positioning brief for your target country
BEST FOR
Manufacturers and suppliers with a proven product and no local presence.
Add-on · Ongoing Support

Keep your material current

A light monthly plan for companies that add products, update pricing or need new sales material regularly.

  • Website and catalog updates
  • New product sheets as your line grows
  • Quarterly review of your sales material
BEST FOR
Clients who have completed a website or sales package.
Executive tier · By application

Fractional Business Development Director, LATAM & International

For companies that need more than material: senior, embedded leadership to open and run a new market. I work as part of your team on a monthly retainer, owning business development execution and measurable outcomes.

BEST FOR
Established companies entering Latin America that need executive-level partner and client relationships, without a full-time hire.
  • Market entry strategy and execution
  • Distributor and partner development
  • Technical sales strategy and EPC bid coordination
  • Executive-level client relationship management
  • Initial 90-day execution phase with defined KPIs
Selected work

Built for real industrial buyers

Diamond Oilfield website homepage
Industrial Website · Oil & Gas

Diamond Oilfield

ClientEdmonton-area supplier of power tongs, mud pump parts and pipe handling tools.
NeedA credible online presence that shows the product line and drives direct contact.
DeliveredProduct-driven website with catalog categories, company story and WhatsApp contact.
Visit site →
Diamond Industrial Laser website homepage
Industrial Website · Equipment Launch

Diamond Industrial Laser

ClientNew brand of industrial laser cleaning systems (2 kW and 6 kW continuous wave, pulse on request).
NeedLaunch a new product line and explain its applications to industrial buyers.
DeliveredBrand website with model pages, applications by use case and demo-request flow.
Visit site →
Original technical illustration of an electric rope shovel with hoist, crowd and retract rope positions
Technical Sales Package · Mining

Wire rope line for electric mining shovels

ClientCanadian distributor of steel wire rope, quoting to a major mining operation in Brazil.
NeedOvercome the buyer's main objection: a lower breaking load than the incumbent supplier.
DeliveredA 23-page technical-commercial package in three languages. Analysis of the manufacturing standard showed the gap came from wire grade, not quality, turning the objection into an order specification.
How I work

Simple, defined, on schedule

01

Discovery call

30 minutes to understand your product, buyers and what the deliverable needs to achieve.

02

Fixed proposal

Defined scope, deliverables, timeline and price. You approve before anything starts.

03

Build & review

I work from your technical documents and review drafts with you at agreed checkpoints.

04

Delivery

Final files or live website, with everything you need to use and update it.

Project management run to PMP® standards: scope, schedule and quality defined up front.

Jorge Marino, PMP
About

Jorge Marino, PMP®

I'm an electrical engineer with 15+ years in oil & gas, EPC contracting, technical sales and project management, across Canada and Latin America.

I've managed multi-million-dollar projects, worked in technical sales for oilfield supply, and closed international deals in complex regulatory environments. That's why my marketing work starts with the product: I read the specs and the standards before I write a single line.

SkillEdge Solutions is how I bring that combination to industrial companies that need sales material that holds up in front of engineers and procurement teams.

Electrical Engineer PMP® Oil & Gas · EPC English · Español · Português Based in Alberta, Canada
FAQ

Your questions, answered

How is pricing structured?

Fixed price per deliverable, agreed in a written proposal before work starts. No hourly billing and no surprises. The fractional executive tier is a monthly retainer.

What do you need from me?

Your existing technical documents: datasheets, certificates, supplier catalogs, photos and any competitor material you're up against. I do the analysis and writing; you review at agreed checkpoints.

Do you only work with oil & gas?

Oil & gas and mining are my core, but the approach works for any industrial or technical product sold to engineers and procurement teams.

Can you work with my existing website?

Yes. I can rebuild it, add product and catalog sections, or keep it updated on a monthly plan.

Is my technical and commercial information kept confidential?

Yes. Client data is used only for your project, and case studies are published only with your permission.

When does the fractional executive role make sense?

When you need someone to open and run a market, not just produce material for it. It's a monthly engagement with an initial 90-day execution phase and defined outcomes. It's offered by application after an initial conversation.

Let's talk about your product.

Book a 30-minute call. You'll leave with a clear idea of what to build first, and a fixed proposal if it's a fit.